The Nonprofit Do-It-Yourself Store provides online training for philanthropic foundations and nonprofits in smaller communities who do most of their PR and communications work in-house. If that describes you, you are in the right place.
Bad Advice Is Free, Mine is $19.95
"WebinarNow!": Facebook, MySpace, Twitter and Your Nonprofit.
Webinar Host: Steve Cebalt
When: This webinar is “On Demand” so you can watch it right now, or anytime you want, at your convenience! But act now, because this featured “WebinarNow!” will only be available for download for the next 7 days, when it will be replaced by the next featured “WebinarNow!” “WebinarNow!” is our way of delivering webinars so that you can watch them on your timetable – right now, if you want! And the broadcast quality is much higher because the webinars are produced in our recording studio.
Facebook, MySpace, Twitter and Your Nonprofit. Our most popular training topic today! Finally, get some straight answers and a clear plan for your local nonprofit to make the most of the Web without wasting time or effort!
Unlike most webinars that tie you down to a certain date and time, you can download this one and watch it right now or any time you want! Click
here for more information on this public webinar!
To the left is a catalog of some our private group webinar workshops, each one tailored for groups of foundation grantees, association members, nonprofit boards, or other audiences looking for a highly custom webinar training experience.
These private webinars are designed for groups of 10 more more people. The cost is $50 per person for groups up to 10 participants; $40 for each additional participant. You set the time and date at the convenience of your group! Your group members can participate from the comfort of their own home or office, as long as they have Internet access! Click any of the images to the left for a description of each webinar.
Alignment Communications Webinar Workshop For Foundations
This webinar includes a 16-page course booklet for each participant.
"Alignment Communications is a PR program connecting foundations and grantees in order to generate the highest possible return on foundation dollars and grantee efforts."
Cost: All of our private webinars are designed for groups of 10 or more people. The cost is $50 per person for groups up to 10 participants; $40 for each additional participant. You set the time and date at the convenience of your group! Your group members can participate from the comfort of their own home or office, as long as they have Internet access!
Objectives
The premise is beautiful in its simplicity. It took me 25 years of experience in marketing and communications to understand and articulate the stunningly simple logic of Alignment Communications.
Step 1: Diagnose where you are out of alignment with your audience.
Step 2: Fix those problems, often with small, easy calibrations in your communications with them.
The good news: a bit of adjustment, a few tweaks, some minor calibration, and you're in tip-top shape. There are 7 key areas where we'll focus first to see where you can enhance communications with your grantees. About 80 percent of problems in foundation-grantee communications fall within these 7 "alignment gaps."
Often, the webinar will yield ideas that you can act on immediately, with your existing resources, by modifying your current messaging, and using existing communication outlets like standard email, letters in the mail, etc. The point is that the value of this webinar workshop may yield action steps that don't require any new communication tools; just new ways of doing what you already are doing.
For more information, call Steve Cebalt, (260) 471-5870 or e-mail:
info@MainStreetNonprofitTraining.com
Do It Yourself Nonprofit PR Webinar
This webinar includes three one-hour sessions.
This webinar series is designed for groups of 10 or more people. The cost for each of the three sessions is $50 per person for groups up to 10 participants; $40 for each additional participant. You set the times and dates for the three sessions at the convenience of your group! Your group members can participate from the comfort of their own home or office, as long as they have Internet access!
Objectives
Use research to determine - and measure - which attributes/factors will actually achieve a change in behavior through outreach/ communications.
Identify components of a streamlined outreach-communications plan that is designed to solve specific problems or produce specific behaviors or actions.
- Promoting events
- Increasing the use of your services
- Boosting your profile within the community
- Solving identity problems
- Recruiting volunteers and board members
Identify a list of common objectives, outcomes and measurements that are used in nonprofit communications.
Analyze these objectives and measurements to determine which ones apply to a given situation.
Understand specific communications tactics available to nonprofit and government communications.
Apply small-market test concepts to bring new ideas to fruition more effectively.
Identify and prioritize action steps that can immediately add to an organization’s capacity to communicate effectively with the public and key audiences.
For more information, call Steve Cebalt, (260) 471-5870 or e-mail:
info@MainStreetNonprofitTraining.com
Breakthrough Branding for Nonprofits
This webinar includes a written 28-page PDF course filled with tools, templates and tutorials.
Cost: All of our private webinars are designed for groups of 10 or more people. The cost is $50 per person for groups up to 10 participants; $40 for each additional participant. You set the time and date at the convenience of your group! Your group members can participate from the comfort of their own home or office, as long as they have Internet access!
Branding -- what does it mean to a nonprofit? People talk about it all the time, but usually in abstract terms. We'll define branding in a way that is meaningful for nonprofits.
This session is all about giving you a "problem-solving" approach to PR and Marketing. We'll discuss the 7 most common areas where nonprofits encounter PR and Marketing problems, and provide you with some nifty tools to use every day.
This session will help you not only on a broad organizational level, but with every e-mail you send, every phone call you answer, every newsletter you write.
Objectives
Enhance your reputation and branding through each staff member's daily personal interactions and communications.
Gain a renewed appreciation of the impact that your branding and communications have on your stakeholders.
Review branding tips and traps in interpersonal business communications.
Institutionalize some proven communications practices via your own procedure manual and some handouts and visual prompts that will make effective branding part of your cultural DNA.
For more information, call Steve Cebalt, (260) 471-5870 or e-mail:
info@MainStreetNonprofitTraining.com
"Old Ideas for the New Economy: Time-tested Grassroots PR Tactics."
This webinar includes a 25-page written PDF course document
Cost: All of our private webinars are designed for groups of 10 or more people. The cost is $50 per person for groups up to 10 participants; $40 for each additional participant. You set the time and date at the convenience of your group! Your group members can participate from the comfort of their own home or office, as long as they have Internet access!
In this webinar, we'll focus on ideas that are "old" in the very best sense of that word: time-tested; proven; reliable; worth your time and effort. Low-cost, low-tech, high-impact outreach ideas that ANY nonprofit, large or small, can implement, right now. These are the "go-to" tactics when money is tight but you need to generate results.
Example: Think about local political campaigns, where winning is everything and there is no prize for second place. For local candidates running for town council or the school board, the first item in the budget is yard signs. Why? Because they are cheap, and you can target them geographically with great precision. Also, they convey the endorsement of the homeowner or business-owner who displays the sign. Simple. Cheap. Effective. Wins elections. Many nonprofits use yard signs with great effect to get their message out.
We'll review tactics that work; dependable, realistic, affordable marketing ideas that reach people directly where they live, work, play, shop, study and worship.
In today's environment, where we have so many shiny-but-unproven technology-driven tools at our disposal to experiment with, it pays to re-examine the classic grassroots tactics that have proven successful for so many nonprofits. So this is a session you can't afford to miss!
For more information, call Steve Cebalt, (260) 471-5870 or e-mail:
info@MainStreetNonprofitTraining.com
"Board Basics" Strategic Communications for Nonprofit Boards
What every board member should know about their organization's communications.
Cost: All of our private webinars are designed for groups of 10 or more people. The cost is $50 per person for groups up to 10 participants; $40 for each additional participant. You set the time and date at the convenience of your board members, who can participate from the comfort of their own home or office, as long as they have Internet access!
Objectives
This customized workshop is designed for busy board members who want to know they've done their due diligence with respect to their organization's PR and outreach. Do you have a communications plan? Is it current? Is it working? What research would be relevant? What is the board's role in crafting the organization's branding and PR? How does effective communication affect fundraising? This workshop enables board members to consider the right questions and options to move your organization in the direction you want.
For more information, call Steve Cebalt, (260) 471-5870 or e-mail:
info@MainStreetNonprofitTraining.com
Media Matters for Nonprofits
This webinar includes a written 17-page PDF course.
Cost: All of our private webinars are designed for groups of 10 or more people. The cost is $50 per person for groups up to 10 participants; $40 for each additional participant. You set the time and date at the convenience of your group! Your group members can participate from the comfort of their own home or office, as long as they have Internet access!
Objectives
Discover tips and traps when dealing with the media. Are you getting the most from your media relations efforts? Is the media paying attention to your organization? What do you do when you see an inaccurate report? How do you prepare for an interview? A crisis? Do you need the media at all? These are the questions we'll tackle, from a nonprofit perspective, in the Media Matters for Nonprofits workshop.
For more information, call Steve Cebalt, (260) 471-5870 or e-mail:
info@MainStreetNonprofitTraining.com
"The Marriage of Printed and Electronic Newsletters."
This course comes with 2 written PDF courses on E-Newsletters.
Cost: All of our private webinars are designed for groups of 10 or more people. The cost is $50 per person for groups up to 10 participants; $40 for each additional participant. You set the time and date at the convenience of your group! Your group members can participate from the comfort of their own home or office, as long as they have Internet access!
For those of you who do not send out a newsletter, we'll offer some reasons why perhaps you should, and show you how to do it easily and affordably. We'll cover penny-pinching tips for those of you who publish a printed newsletter; we'll review some revealing data and new practices for making the most of an electronic newsletter; and we'll discuss how the most effective approach is a mix of the two formats -- both print and electronic.
For more information, call Steve Cebalt, (260) 471-5870 or e-mail:
info@MainStreetNonprofitTraining.com
Bad Advice on Online Marketing: From Facebook to Twitter
This course comes with a 2-page Social Media Planning template and a PDF of the PowerPoint webinar presentation.
Cost: All of our private webinars are designed for groups of 10 or more people. The cost is $50 per person for groups up to 10 participants; $40 for each additional participant. You set the time and date at the convenience of your group! Your group members can participate from the comfort of their own home or office, as long as they have Internet access!
Is it worth your time to create a FACEBOOK page for your nonprofit organization?
How about a nonprofit BLOG?
Can you afford to ignore TWITTER when 12 million people are using it ... and its numbers have been doubling EVERY MONTH in recent months?
I've heard more bad advice on this topic than anything in my career:
Social Media. The term refers to online marketing tools like Facebook, MySpace, Twitter, etc.
Whether or not your nonprofit organization plans on using these online networking tools, there are certain things every nonprofit communicator needs to know in order to maintain a core competency in today's marketing environment.
The bad advice that I hear so often is that nonprofits should "experiment and play around with these tools ... see what works."
Folks, we can do better than that! In this economy, none of us has the time to experiment and play around with Social Media, when our to-do lists are overflowing with significant responsibilities.
Do we?
So I've worked hard to isolate the Social Media tools that have already reached mainstream status and proven to be worth the time and effort for a local nonprofit. We’ll discuss online tools such as Facebook, MySpace, Twitter, Blogs, YouTube, GuideStar and Wikipedia. Unlike many of the experts, I'll take a stand and tell you where I think you should begin and how to prioritize your efforts. And I'll admit to some of you that after a rational evaluation, you may make a deliberate business decision to wait until some more best practices emerge before you divert time and energy from your to-do list to take on a new Social Media initiative. But I'll give you the information so that you can base that decision on facts, data, and evidence of "what works." And you'll be able to explain your decision to your boss, your board, and others who may be wondering what your organization is doing to take advantage of online marketing and networking.
The purpose of this webinar is to provide you with that core competency in online marketing, also known as Social Media or "Web 2.0."
Objectives: DOs and DON’Ts
Do plan on learning some surprisingly good, simple, effective uses of Social Media that are free and within the reach of any nonprofit communicator.
Do attend even if you aren't currently using Social Media, because a certain knowledge of this topic is essential for any nonprofit communicator today.
Do attend to get a Social Media Planning template that will help you determine where to start -- a decision that is different for every nonprofit organization.
Only one "Don't" -- don't expect a hands-on tutorial on setting up a Facebook page or creating a blog or a Twitter account. This is an overview course and a strategic decision-making course; hands-on tutorials go beyond the scope of what we can do in an hour-long session.
For more information, call Steve Cebalt, (260) 471-5870 or e-mail:
info@MainStreetNonprofitTraining.com
Main Street Marketing is the philosophy that drives the courses on this site, providing PR solutions for local nonprofits and philanthropic foundations located in smaller communities where PR services and support training are often unavailable.
The PR training and guidance you'll find here are geared specifically for nonprofit organization serving their local communities. Your PR needs are not the same as a national nonprofit organization in L.A., New York or Washington, D.C.! That's why we created this site. For more on the philosophy of Main Street Marketing, click
here.
Above is a catalog of some our private group webinar workshops, each one tailored for groups of foundation grantees, association members, nonprofit boards, or other audiences looking for a highly
custom webinar training experience.
These private webinars are designed for groups of 10 more more people. The cost is $50 per person for groups up to 10 participants; $40 for each additional participant. You set the time and date at the convenience of your group! Your group members can participate from the comfort of their own home or office,
as long as they have Internet access!
Browse the training courses below to launch your training right now!
E-Newsletters I
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How to determine whether e-newsletters are right for your nonprofit
$19.95
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A 9 Page PDF Mini-Course
After reviewing the information provided in this PDF document (9 pages) you will know whether or not you want to begin sending out e-newsletters from your nonprofit, and how to make this transition. You’ll also gain a full understanding of the "pros and cons" – the many benefits provided with nonprofit e-newsletters as well as the reality of their readership.
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E-Newsletters II
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How to get people to open and read your nonprofit e-newsletter
$19.95
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A 5 Page PDF Mini-Course
After incorporating the tips provided in this 5-page PDF document, your nonprofit will be prepared to create an exciting and innovative e-newsletter that will capture the attention of your specific audience. Getting their attention is key, and once you have it, your audience will be much more likely to open and then read and respond to your nonprofit e-newsletter.
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Double-Duty E-mails
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How to double your communication efforts with every e-mail you send – for free
$19.95
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A 10 Page PDF Mini-Course
After following the steps provided in this 10-page PDF tutorial, you will be an expert at creating and using e-mail signatures and branded e-mail PSAs that go under your signature of every e-mail you send. When you consider the volume of routine e-mails sent daily be even the smallest nonprofit organization, you'll realize how powerful this simple idea can be! Branded e-mail signature "tags" -- that's what we call these messages -- are easy to create, you can do it today, it costs you nothing, and it does double duty for every e-mail that you send out from your nonprofit organization.
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Facebook, MySpace, Twitter and Your Nonprofit
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Sorting the bad advice from the good when it comes to online social media marketing
$19.95
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A 22 Page PDF Course
Our most popular training topic today! Finally, get some straight answers and a clear planning template for your local nonprofit to make the most of the Web without wasting time or effort! Whether or not your nonprofit organization plans on using these online networking tools, there are certain things every nonprofit communicator needs to know in order to maintain a core competency in today's marketing environment.
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YouTube Your Site!
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How to add multimedia to your nonprofit website for free using YouTube technology in 2 simple steps
$19.95
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A 10 Page PDF Mini-Course
This lesson is for you if you want to place videos on your website at no cost whatsoever, or if you want to take advantage of YouTube technologies to promote your nonprofit's website. After exploring and using the information provided in this 10-page PDF document, you will better understand all that YouTube has to offer for the small local nonprofit organization. Its professional purposes are quite useful to the nonprofit sector and can help increase the visual quality of your website.
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Communications Research
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Easy research and survey tools that work for do-it-yourself nonprofit communicators
$19.95
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A 28 Page PDF Course
This course features 4 related lesson modules that address the many areas of research that any nonprofit can do for free or with a small budget. It examines ways to find relevant existing research data, how to easily create and analyze a survey online or offline, and how to take advantage of do-it-yourself focus groups for your organization. Each of these individual modules works together to create a broad view of research that will prove very beneficial to your small, local nonprofit organization.
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Breakthrough Branding
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for foundations and nonprofits
$19.95
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A 29 Page PDF Course
Managing nonprofit programs with a behavioral brand and a 15-minute communications plan. This online training course provides the small philanthropic foundation or nonprofit with a clear explanation of what branding really means in the nonprofit sector. Essentially, branding means comprehensive communications planning, which we've simplified with tools like the "15-minute Communications Plan."
So, don't purchase this course looking for another discussion of the importance of a consistent logo, etc. You've heard all that; you know that already; and there is abundant information on the Web for free regarding logos and slogans. Branding is much more than your logo and visual identity. In fact, you can have a horrible logo, a terrible tagline, and a very powerful brand. This course goes many layers beyond logo designs and taglines, to talk about the really meaningful things you can do today, yourself, to build a truly well-branded organization. Please note that this course is written from the perspective of foundations and nonprofits in the social services, human services and education sectors; there will be a separate course in the coming weeks designed separately for the distinct needs of nonprofits in the Arts sector.
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Media Relations
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for foundations and nonprofits
$19.95
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A 17 Page PDF Course
Getting what you want from the media: Essential skills. This online training course provides some basics as well as advanced tips for managing a media relations program. From press releases, press conferences and PSAs to pitch calls and follow-ups, we'll show you some of the Best Practices in nonprofit press and media relations.
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The 1-Page Nonprofit Organizational Marketing Plan
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A plan that you can complete today and use every day to make a difference.
$19.95
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An 8 Page PDF Course
In a recent survey of small, local nonprofits that serve their local communities – many in smaller cities or rural areas – 8 out of 10 have no written marketing plan at all. That’s not necessarily a terrible thing. One of the advantages that small nonprofits have is that the staff, board and volunteers all work closely enough that priorities are pretty clear and well understood.
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How to Create a Blog
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Why blogs are the first best step for nonprofits wanting to expand their online presence, and how to create one in the next 20 minutes.
$19.95
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A 23 Page PDF Course
After following this step-by-step tutorial you will be able to create your own blog at no cost using blogger technology. Also, you will have total control over your ability to communicate on the web. You will learn why blogging is the first step in getting started in social media marketing and all of its advantages. Easy to update, free, and powerful in the online world, blogs are an important asset for any nonprofit.
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Storytelling
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Shortcuts To Success for Nonprofit Communicators
$19.95
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A 17 Page PDF Course
Your communications will be MUCH easier after you’ve read and practiced some of the techniques in this short module. This course module will reframe the concept of “storytelling” in a way that is useful by getting you to deliberately and intentionally choose a storytelling device before you prepare any communication.
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Because we realize that every nonprofit is unique, we offer the Personal Online Training model. For about the same price as a good group webinar, you will connect one-on-one with your trainer, Steve Cebalt. The full hour will be devoted to you, your questions, and your situation. We will focus on the course material as it applies to your specific goals. It is as much a consulting service as it is a training session and a great fit for any nonprofit on Main Street America.
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FREE for our customers or those interested in purchasing any course on this site.
If you have purchased any of our courses or if you are interested in doing so, you are eligible to use this PR HelpDesk feature to get answers to your PR questions as they pertain to any of our courses. It's FREE.
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Nonprofit Do-It-Yourself Training Store
"Affordable, Personal Communications Training For Foundations and Nonprofits"
- Method-based training materials PLUS
- Live, personal, one-on-one phone/Web consultation PLUS
- Free PR HelpDesk consulting
You've reached the right place for trustworthy training courses to support
philanthropic foundations and nonprofit leaders in their efforts to raise awareness, reduce costs, raise revenue, and enhance their mission.
The nonprofit training materials and support on this site are designed as a nonprofit resource center for foundations and nonprofit organizations in smaller communities that can't afford consultants to help with online communications, nonprofit publications, and other areas of nonprofit public relations. They are based on a proven training method that makes all the difference. This site provides cost-effective training and consulting tools for foundations, their grantees and any small nonprofit seeking to build its capacity for effective communications, public relations, nonprofit publishing, advertising or fundraising. We hope these online nonprofit consulting courses based on our
Main Street Marketing philosophy will be useful in your nonprofit training and nonprofit management efforts.
You can download course materials right now, in PDF format; engage in live, personal one-on-one training via phone/Web – just you and the trainer; and access a unique – and free –
PR HelpDesk feature that puts a PR firm at your fingertips! These resources are ideal for any small nonprofit, especially those from smaller communities or rural areas.
The nonprofit communications training courses are produced by Steve Cebalt and nonprofit consultants in conjunction with Highview Help, Fort Wayne, Indiana (260) 471-5870. Use these nonprofit training courses to keep abreast of nonprofit trends as well as to learn how to build capacity for nonprofit press relations, online communications, and office procedures used for effective foundation communications and nonprofit marketing.
"One of my heroes is Henry Ford, who found a new way to make cars so that everyone could afford to own one – not just the wealthy. This site makes personal, one-on-one nonprofit training and consulting expertise available to ANY foundation or grantee organization by using a
proven method and advanced training technology to deliver nonprofit consulting and training to nonprofit communicators in new, more accessible ways via this nonprofit resource center."
–
Steve Cebalt, foundation and nonprofit consultant
"Your Personal Trainer"
